Script (guión): “To catch on”, to be popular.
I remember, it must've been now about 30 years ago, an incredibly long time ago, people started to wear silly shirts. They used to wear shirts with adverts on, they used to have things like Adidas and Nike or Nike, or whatever they are called and I remember saying, “This will never catch on. People won't wear shirts and advertise people's shirts for nothing, it won't catch on”. It did.